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Update a product

Product descriptions can be edited any time. Edits affect future campaigns, not existing ones.

Edit a product​

  1. Open settings, then the Products tab.
  2. Click the product you want to edit.
  3. Update the name, website, or description.
  4. If you've changed the description meaningfully, click Re run analysis. Hero Marketer regenerates the customer profile, jobs, and category analysis. Without re running, the product looks updated but campaigns built afterward will still pull from the old analysis.
  5. Save.

Editing the description is free. Re running the analysis costs a small amount of credits.

What's affected​

  • New campaigns built after the edit will use the updated description and analysis.
  • Existing live campaigns are not retroactively rewritten. The keywords, ad copy, and extensions in flight stay as they were.
  • The dashboard is unaffected. Performance metrics are tied to the campaigns themselves, not to the product description.
  • Hero AI picks up the new context immediately. New questions reflect the updated description.

When to update​

Common reasons:

  • The product evolved. New features, new target customer, new positioning.
  • Original description was too thin. First time setup is hurried for many users. Coming back with more detail produces better campaigns.
  • You're targeting a new buyer. If you decide to position differently for a new vertical, update the description before building campaigns for that vertical.

When not to update​

A few cases where editing the product is the wrong move:

  • You want different copy on a single new campaign. The campaign wizard lets you customize copy per campaign without touching the product.
  • You want to advertise a different product. Add a separate product instead. See Add another product.
  • You want to change pricing in your ads. Pricing in ad copy is per campaign, not part of the product description. Edit it directly in the wizard or in Google Ads.

Edits that change everything​

Some edits are big enough that you might want to start fresh:

  • Major repositioning. If the product now solves a different job, all your existing keyword clusters may be wrong. Consider pausing live campaigns and building new ones from a fresh analysis.
  • Renaming the product. Update the name, but the new name won't propagate into existing ad copy automatically. Edit the live campaigns in Google Ads or build new ones.
  • Switching the website domain. Change the URL, then check live campaigns to make sure landing page URLs still resolve. Broken landing pages hurt quality score.

Version history​

Hero Marketer doesn't keep a public version history of product descriptions. If you need to roll back, contact support. Internally we keep edits for diagnosis but don't expose them in the UI.