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Update a product

Product descriptions can be edited any time. Edits affect future campaigns, not existing ones.

Edit a product​

  1. Open Account → Products in the sidebar. Each product is a card with its name, description, website, and a relative timestamp of the last edit.
  2. Click the card. Its detail page opens with two sections: Product information (name, description, website) and Product analysis (the AI-generated customer profile, jobs, and value props).
  3. Click Edit at the top of the page. An orange editing indicator appears so it's clear you have unsaved work.
  4. Update any field. Both the information and the analysis points are editable in the same edit session — fix a typo, sharpen a value prop, refine a customer profile bullet, all on one page.
  5. Click Save changes. The page returns to its read-only view.

Editing is free.

If your product has changed enough that you want a brand-new AI analysis instead of refining the current one by hand, the cleanest path is to add a new product (which runs a fresh analysis end to end) and disconnect the old one. A standalone "Re-run analysis" button isn't currently exposed; refining the existing points by hand is the supported path for incremental updates.

What's affected​

  • New campaigns built after the edit will use the updated description and analysis.
  • Existing live campaigns are not retroactively rewritten. The keywords, ad copy, and extensions in flight stay as they were.
  • The dashboard is unaffected. Performance metrics are tied to the campaigns themselves, not to the product description.
  • Hero AI picks up the new context immediately. New questions reflect the updated description.

When to update​

Common reasons:

  • The product evolved. New features, new target customer, new positioning.
  • Original description was too thin. First time setup is hurried for many users. Coming back with more detail produces better campaigns.
  • You're targeting a new buyer. If you decide to position differently for a new vertical, update the description before building campaigns for that vertical.

When not to update​

A few cases where editing the product is the wrong move:

  • You want different copy on a single new campaign. The campaign wizard lets you customize copy per campaign without touching the product.
  • You want to advertise a different product. Add a separate product instead. See Add another product.
  • You want to change pricing in your ads. Pricing in ad copy is per campaign, not part of the product description. Adjust it directly in the wizard for new campaigns, or ask Hero AI to draft and apply updated ad copy on a live campaign.

Edits that change everything​

Some edits are big enough that you might want to start fresh:

  • Major repositioning. If the product now solves a different job, all your existing keyword clusters may be wrong. Consider pausing live campaigns and building new ones from a fresh analysis.
  • Renaming the product. Update the name, but the new name won't propagate into existing ad copy automatically. Ask Hero AI to draft a fresh RSA for each affected ad group, or build new campaigns.
  • Switching the website domain. Change the URL, then check live campaigns to make sure landing page URLs still resolve. Broken landing pages hurt quality score.

Version history​

Hero Marketer doesn't keep a public version history of product descriptions. If you need to roll back, contact support. Internally we keep edits for diagnosis but don't expose them in the UI.