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Add sitelinks

Sitelinks are clickable links that appear under your main ad headline. They give a searcher options beyond the primary landing page (pricing, features, integrations, customer stories, and so on). Sitelinks regularly improve click through rate and don't cost extra to attach.

For more on what sitelinks are and when each kind helps, see Sitelinks, callouts, and extensions.

How many to add​

Google lets you attach up to 8 sitelinks per campaign. The actual ad shows somewhere between 0 and 6 of them depending on space, device, and Google's prediction. Hero Marketer caps the number you can attach at 4 by default to keep the focus tight.

For most campaigns, 4 well chosen sitelinks beat 8 that water down the message.

Two ways to add them​

Generate with AI​

By default, Hero Marketer drafts new sitelinks for each campaign using your product analysis. Each sitelink has:

  • A short link text (up to 25 characters): what the searcher clicks.
  • Two description lines (up to 35 characters each): supporting copy.
  • A destination URL: where the click goes.

You can edit any of these in place. If a sitelink doesn't fit, delete it and the campaign will run with fewer.

Pick existing assets​

If your Google Ads account already has sitelinks set up (from previous campaigns or work outside Hero Marketer), you can reuse them instead of generating new ones. Click Pick existing and the asset picker opens.

The picker shows the most recent sitelinks in the account. Click to select. Selected sitelinks are attached to the campaign without modification.

Reusing existing sitelinks is faster than generating, and Google can use historical performance data to decide when to show them. For accounts with a stable sitelink library, this is usually the better choice.

A few rules of thumb:

  • Pick distinct topics. "Pricing", "Features", "Customer stories", "Documentation" cover different intents. "Plans", "Pricing", "Cost" are the same intent three times.
  • Lead with action where possible. "See pricing" beats "Pricing page". "Read case studies" beats "Customer stories".
  • Match the destination. A sitelink labeled "Pricing" should land on the pricing page, not the homepage. Mismatches reduce quality score.
  • Keep description lines specific. "All plans include unlimited users" beats "Great pricing for any team".

A few cases where sitelinks don't help:

  • Your landing page is a single page with no other useful destinations.
  • You're running a very targeted campaign where the searcher should land on one specific URL.
  • The product is in stealth and you don't want extra links discovered.

Skipping is fine. The campaign will still run.

Sitelinks attached to a live campaign can be edited in Google Ads. Hero Marketer reads them back in next time you open the account, so the asset picker reflects the current state.

Edits to a sitelink propagate to every campaign using it. If you need a one off variant, create a new sitelink rather than editing an existing one.

Next​

Add other extensions