Pause or edit a live campaign
Most edits to a live campaign happen inside Hero Marketer. The all-campaigns page handles pause and resume directly. Everything else — keywords, negatives, budget, bidding, ad copy, status changes at any level — runs through Hero AI in chat with explicit confirmation. Google Ads is only needed for the few changes Hero AI doesn't expose.
Where each change happens
| Change | Where |
|---|---|
| Pause or resume a campaign | App UI (all-campaigns page) or Hero AI |
| Pause or resume an ad group | Hero AI |
| Pause or resume an individual ad | Hero AI |
| Pause or resume an individual keyword | Hero AI |
| Add or remove targeted keywords | Hero AI |
| Add or remove negative keywords (campaign or ad group level) | Hero AI |
| Change daily budget | Hero AI |
| Adjust Target CPA or Target ROAS | Hero AI |
| Switch bidding strategy | Hero AI |
| Apply a new responsive search ad | Hero AI (via the copy assistant) |
| Redesign the landing page | Hero AI (via the landing page assistant) |
| Restructure ad groups, split or merge campaigns | Google Ads |
| Conversion tracking setup or fixes | Google Ads |
| Billing and payment details | Google Ads |
| Account-level settings (auto-tagging, scheduling, account-level negatives) | Google Ads |
| Permanently delete a campaign | Google Ads |
Direct in the app
Open Campaigns > All campaigns in the sidebar, find the campaign, open the row menu, and pick Pause or Enable. The status badge updates once Google Ads confirms the change, usually within a few seconds.
The page shares its date range and campaign filters with the dashboard. If you don't see the campaign you want, check the status and campaign name filters first. Filter by Removed if you also want to see deleted campaigns.
This is the only mutation the app exposes outside chat. For anything else, ask Hero AI.
Through Hero AI
Hero AI shows you exactly what it will do, you confirm, and then it runs the change against your Google Ads account. Nothing happens silently.
Direct actions Hero AI runs against your account:
- Status changes at any level. Pause or enable a campaign, an ad group, an individual ad, or an individual keyword.
- Targeted keywords. Add new keywords (with match type and optional CPC bid) or remove existing ones from an ad group.
- Negative keywords. Add or remove negatives at the campaign or ad-group level.
- Daily budget. Change the campaign's daily budget.
- Bidding settings. Adjust the Target CPA or Target ROAS within your current strategy, or switch the bidding strategy entirely (for example, from Maximize Clicks to Target CPA once you have enough conversion data).
- Apply new ad copy. When the copy assistant produces a new responsive search ad, the action button creates the ad in the target ad group.
Specialized assistants extend the chat for longer flows:
- Ad copy assistant drafts 15 headlines and 4 descriptions for an ad group. Review, edit, confirm to apply.
- Landing page assistant produces a section-by-section wireframe with copy and layout when post-click experience is the issue.
- Keyword research assistant pulls real keyword ideas with monthly searches and budget estimates from Google. Output feeds a new campaign.
See Actions Hero AI can take for the full action reference.
In Google Ads
A small number of changes still happen in Google Ads directly:
- Restructuring. Reorganizing ad groups, splitting one campaign into several, or merging campaigns.
- Conversion tracking. Adding new conversion actions, debugging tag firing, changing attribution.
- Billing. Payment methods, tax info, account-level billing.
- Account-level settings. Auto-tagging, ad scheduling at account scope, account-level negative keyword lists.
- Permanent delete. Hero Marketer pauses; permanent removal is done in Google Ads.
When you make these changes, Hero Marketer's dashboard reflects them automatically the next time data syncs.
What to change and when
A few practical guidelines hold regardless of where the edit happens:
- First two weeks. Don't change anything. Let Google's algorithm learn. Premature edits reset learning.
- Weeks two to four. Add negative keywords from the search terms report. Don't touch budget or copy unless a clear policy issue surfaces.
- Month two onward. Once you have enough data, evaluate. Are clicks converting? Is CPA in your target range? If not, the question is usually whether to adjust the campaign or build a new one with sharper targeting. Building new is often faster than tuning.
When to start over
Sometimes a campaign just isn't working and patching won't fix it. Signs:
- CTR below 1 percent after a few hundred impressions: the keywords or copy don't match search intent.
- Clicks converting below 0.5 percent: the landing page may not match the ad's promise.
- CPA two to three times your target with no clear path to lower: the cluster may be too competitive.
In those cases, build a fresh campaign with different keywords or different copy and pause the old one. New campaigns consume variable credits based on AI usage during setup.
Stuck?
If something isn't behaving as expected, check the Troubleshooting section or Contact support.