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After you launch

When you click Create campaign, Hero Marketer creates the campaign in Google Ads and Google takes over from there. This article walks through what happens, on what timeline, and where you'll see it.

Google's review​

Every new campaign goes through Google's automated review. Google checks the ad copy, landing page, and extensions against its policies before letting ads run.

  • Most campaigns are reviewed in under a day. A few clear in minutes. Some take up to two business days, especially if you're in a regulated category (healthcare, finance, legal services).
  • The campaign sits paused until review completes. No impressions, no clicks, no spend during this time.
  • Google emails the account owner if anything is rejected. The email explains what to fix. Common rejections: trademark in headline, landing page that doesn't match the product, claims that need disclaimers.

You can check status at any time inside Google Ads. Hero Marketer shows campaign status on the dashboard but Google Ads is the source of truth.

When you'll see your first impressions​

Once Google approves the campaign, ads enter the auction. Don't expect a flood of traffic on day one. Google needs time to learn which queries match well, which ad variations perform, and how aggressively to bid against your budget.

A reasonable expectation:

  • Day 1 to 3. A handful of impressions as Google explores. Your data is too thin to mean anything.
  • Week 1. Hundreds to low thousands of impressions on most B2B SaaS budgets. First clicks come in. Conversion data is still noisy.
  • Week 2 to 4. Patterns emerge. You can start to see which keywords convert and which ad variations perform.

Don't make changes in the first few days. Editing keywords, copy, or budget mid learning resets Google's optimization. Hold steady for at least a week before adjusting.

Where to see performance​

The Hero Marketer Dashboard shows the metrics most teams check daily:

  • Volume metrics. Impressions, clicks, conversions.
  • Cost metrics. Spend, CPC, CPA.
  • Efficiency metrics. CTR, conversion rate, conversion value.

Date ranges are presets (today, last 7 days, last 30 days, month to date) or custom. Comparison modes (week over week, month over month, year over year) sit alongside so you can see trend.

For deeper analysis (per keyword performance, search term reports, audience breakdowns), open Google Ads directly. Hero Marketer doesn't try to replicate Google Ads' full reporting. See Read your dashboard for what each metric means.

When to ask Hero AI​

Once you have a week or two of data, Hero AI can help interpret what you're seeing. Useful questions to ask it:

  • "Which of my campaigns is performing best?"
  • "Why did spend go up last week?"
  • "What should I change to lower CPA?"

Hero AI pulls live data from Google Ads to answer, so what it tells you reflects current state, not a snapshot.

What to do if something looks wrong​

Common situations and where to look:

  • No impressions after 24 hours. Probably still in review. Check campaign status in Google Ads.
  • Impressions but zero clicks. Ad copy might not be matching the queries Google is showing it for. Check the search terms report in Google Ads.
  • Clicks but no conversions. Conversion tracking might not be set up correctly. See Why am I seeing clicks but no conversions and Google's conversion tracking guide.
  • Campaign shows as rejected. Open Google Ads and read the rejection reason. Most are fixable in a few minutes. See Ad copy or sitelinks rejected by Google.

Stuck after that? Contact support.