Describe your product
This is the most important step in onboarding. Everything Hero Marketer generates downstream, including keywords, ad copy, sitelinks, and extensions, comes back to what you write here. A thoughtful product description produces good campaigns. A throwaway one produces generic output.
What we ask for
Three fields:
- Product name. The name customers know. Up to 100 characters.
- Website URL. Where ads will send traffic. This is also where Hero Marketer can pull additional context if needed.
- Description. Up to 1,000 characters explaining what the product does, who it's for, and what problem it solves.
What a good description looks like
A good description gives Hero Marketer enough to understand:
- Who the customer is. Specific roles, company sizes, industries. "B2B sales teams at companies of 50 to 500 employees" beats "businesses".
- What problem the product solves. The job the customer is hiring your product to do. "Cut the time sales reps spend on manual CRM updates" beats "improves sales productivity".
- What's distinctive about it. What you do that competitors don't. "First CRM that auto-logs calls without a Chrome extension" beats "the best CRM".
Aim for three to five short paragraphs. Plain language. No marketing copy you'd put on a homepage.
Example
Linear is a project management tool built for software teams. It replaces tools like Jira and Asana for engineers, designers, and product managers at series A through D startups, typically 20 to 200 people.
The job teams hire Linear for is shipping software faster without bureaucracy. Customers describe their previous tools as slow, cluttered, and full of fields no one fills in. Linear's draw is speed, opinionated workflows, and a keyboard first interface that makes triage and status updates near friction free.
Pricing starts at $8 per user per month and scales to $14 for advanced features. Most growth comes from product led signups followed by team expansion.
A description like that gives Hero Marketer enough to generate keywords for "alternative to Jira", "lightweight project management for engineering teams", and similar intent driven phrases, plus ad copy that names the actual jobs customers care about.
What we do with it
Hero Marketer runs an analysis of the description and the website you provided. The analysis surfaces:
- The jobs customers hire your product to do.
- The likely customer profile (role, company size, sector).
- The category your product competes in.
- Common objections and what your product does about them.
You'll review this analysis in the next step before anything is saved.
The analysis becomes the foundation for everything else. When you build a campaign, Hero Marketer pulls from it to generate keywords, write ad copy that names real jobs, and decide which extensions are likely to help.
Updating it later
You can edit your product description any time from settings. New campaigns built after the edit will reflect the new description, but existing live campaigns won't be rewritten automatically. See Update a product.