What is Hero Marketer
Hero Marketer is a Google Ads copilot for lean B2B SaaS marketing teams. You connect a Google Ads account, describe your product once, and Hero Marketer drafts complete campaigns. Keywords, ad copy, sitelinks, and extensions are all generated for you to review, edit, and launch.
Who it's for
Hero Marketer is built for marketers and founders running paid search at small B2B SaaS companies. You understand marketing concepts but you're not a Google Ads specialist, and you don't have time to become one.
Most of the work in Google Ads is mechanical. Keyword brainstorming, copy variations, extension setup. Hero Marketer handles that part. You spend your time on review and decisions.
What it does
- Drafts campaigns from your product. Describe what you sell once, and Hero Marketer generates seed keywords, keyword clusters, ad copy variations, and extensions, grounded in an analysis of who your customer is and what they're trying to accomplish.
- Launches into Google Ads. Approve the draft and Hero Marketer creates the campaign in your Google Ads account. Google reviews and approves it like any other campaign.
- Tracks performance. The dashboard shows the metrics you care about. Impressions, clicks, cost, conversions, CTR, CPC, and CPA, with date ranges and period over period comparisons.
- Helps you iterate. Hero AI is a chat assistant that answers questions about your campaigns and surfaces recommendations grounded in your live performance data.
What it doesn't do
- Other ad channels. Hero Marketer is Google Ads only. No LinkedIn, Meta, TikTok, Reddit, or programmatic.
- Replace strategy. It generates from what you tell it. A shallow product description produces shallow keywords and copy. The quality of the input matters.
- Run on autopilot. Hero Marketer drafts, you decide. Nothing ships to Google Ads until you approve it.
- Bill you for ad spend. You pay Google directly for clicks and impressions through your own Google Ads account. Hero Marketer charges a subscription plus credits for AI generation. See How credits work.
How it works
Three things to do before your first campaign goes live:
- Connect Google Ads. It uses OAuth, so you stay in control of permissions and can revoke access at any time.
- Describe your product. Name, website, what it does. Hero Marketer analyzes who your customer is and what they want, then uses that analysis as the foundation for everything it generates downstream.
- Build a campaign. A 3 step wizard takes you through targeting, keywords, and ad copy. Each step is editable. Each campaign costs 1 credit to generate.
Once a campaign is live, the dashboard shows performance and Hero AI can help interpret what you're seeing.