Ask Hero AI for recommendations
Hero AI gives more useful answers when your questions are specific. Vague questions get vague answers. This article shows what works and what doesn't, with examples.
Specificity beats brevity
A short question gets a short answer. Hero AI works best when you give it enough context to know what "good" looks like for you.
Less useful:
Is my campaign doing well?
This forces Hero AI to guess what "well" means. Spend efficiency? Volume? Conversion rate? It'll likely give a balanced summary but probably not the answer you wanted.
More useful:
Is the alternative to jira campaign hitting our $200 CPA target? If not, what's driving the gap?
Now Hero AI can compare your stated target to actual CPA, look at what's contributing to the difference, and make a concrete recommendation.
Tell it your goal
Hero AI doesn't know your business goals unless you tell it. The product description gives it context, but goals like target CPA, target volume, or which campaigns matter most are not stored.
Useful framings:
- "I'm trying to keep CPA under $X."
- "I need at least Y signups per week from this campaign."
- "We're scaling, not profitability optimizing, this quarter."
- "This is a brand awareness campaign so I care about impressions and CTR more than conversions."
State the goal upfront in the conversation. Hero AI will weight its analysis accordingly.
Examples that work
A few prompts and what makes them work:
"Compare this week's performance to last week. What changed and why?"
Specific time frames, asks for both observation and explanation.
"Which of my keywords is converting best per dollar spent? Which should I increase or decrease bidding on?"
Concrete metric (cost per conversion), concrete action requested.
"I'm spending $5,000 a month and getting 12 conversions. What's the most likely lever to pull to get to 20 conversions a month?"
Provides the current state and the goal. Hero AI can run the math and compare options.
"Why did my CTR drop from 4 percent to 2.5 percent last week?"
Specific, observable, asks for diagnosis.
Examples that don't
"Tell me about my campaigns."
Too broad. The answer will be a summary you could've gotten from the dashboard.
"Make my campaigns better."
No goal, no constraint, no anchor. Hero AI can't tell you what better means.
"What should I do?"
Same problem. Better: "I have $2,000 left in this month's budget and one campaign is underperforming. Should I pause it, lower its budget, or let it ride?"
Follow up questions
Conversations carry context. Once you've asked the first question, you don't need to repeat the framing for follow ups. "And what about for the second campaign?" works.
If you want a clean slate (different topic, different time frame), start a new conversation. Long conversations can drift if the context gets too crowded.
Letting Hero AI ask back
Sometimes Hero AI will ask for more context before answering. "What CPA target do you have in mind?" or "Are you measuring conversions through Google Ads or through your own analytics?" Answer those questions; the response will be sharper.
If you don't know an answer ("I'm not sure what my target is"), say so. Hero AI will give a reasonable default and proceed.
What it costs
Each exchange uses some credits, depending on how much data Hero AI needs to look at. A simple question (one campaign, one week) costs a few credits. A deep investigation (multiple campaigns, several weeks, lots of comparison) costs more. The chat shows an estimate before deeper investigations and warns before spending if you're low on credits.