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Hero AI troubleshooting

Common Hero AI issues and how to fix them.

The answer is vague or doesn't fit​

Most often: the question was too broad. Vague questions get vague answers. See Ask Hero AI for recommendations for how to phrase better questions.

A few specific patterns:

  • The answer summarizes when you wanted a recommendation. Ask explicitly: "What should I do?" or "What's the highest leverage change I could make?"
  • The answer hedges with "it depends". Hero AI is hedging because you didn't give it constraints. State your goal: "I'm trying to keep CPA under $200" or "I need to scale clicks 50 percent without raising CPA."
  • The answer covers everything when you wanted one campaign. Name the campaign or topic explicitly.

"Not enough data yet"​

If Hero AI says it doesn't have enough data, the campaign is probably too new or too low volume.

  • Under 7 days old. Wait. Google's algorithm and Hero AI both need a baseline.
  • Under 100 clicks total. Recommendations on small samples are noisy. Wait for more volume or set a higher budget.
  • Zero conversions in the time window. Hero AI can analyze efficiency metrics (CTR, CPC) but can't recommend on conversion driven goals without conversion data.

If volume is the issue, see Set your budget for how to scale appropriately.

Hero AI is referencing wrong campaigns or numbers​

A few common causes:

  • Wrong account is active. Check the account switcher at the top of the sidebar. Hero AI works against your active account, not all of your accounts.
  • Date range mismatch with the reporting pages. Dashboard and All campaigns share their date range and filters, but Hero AI still works from what you ask it to inspect. Tell it explicitly: "Look at the last 30 days" or "Only look at enabled Search campaigns."
  • Conversation context drift. A long conversation can carry stale assumptions. Start a new conversation if numbers stop matching reality.

The conversation feels stuck or repetitive​

Long conversations sometimes drift. Hero AI may keep returning to the same recommendation, or get less specific the longer the thread runs.

Fix: start a new conversation. Carry over the relevant context (the goal, the campaign, the time frame) but drop the back and forth. The first response in a fresh conversation is usually sharper.

"Rate limit hit" or "try again later"​

Hero AI uses upstream AI services that rate limit per account. If you hit a limit:

  • Wait a minute or two. Most rate limits clear quickly.
  • Avoid sending the same question in a tight loop. Each retry counts against the limit.
  • For sustained high usage, the limit resets at the top of each hour.

If rate limits are blocking your work consistently, contact support.

"+ New chat" is disabled​

You're at the 10-chat-per-account cap. Hero AI keeps up to 10 saved chats per Google Ads account; once you hit that, new chats are blocked until you free a slot.

To unblock: hover any chat in the sidebar, click the ⋯ menu, and choose Delete. You can then start a new chat from the sidebar or from the input bar's New chat button.

I can't switch Google Ads accounts​

The account switcher locks while a chat is generating a response. The lock is intentional. Switching mid-stream would leave the in-flight response orphaned.

To unblock: wait for the response to finish (the chat with the active spinner in the sidebar is the one that's streaming), or stop the response from the chat input.

My chat list is empty after switching accounts​

Each Google Ads account keeps its own chat list. Switching to a different account in the account switcher reveals that account's chats; previous chats are still saved on the original account, not gone.

If you've never used Hero AI on the newly-active account, the list is genuinely empty. Start a new chat to begin.

My in-flight response disappeared after refresh​

Only completed turns are saved. If you refresh while Hero AI is mid-response, the in-flight assistant message is dropped. Your prior history stays intact, but the abandoned response won't reappear.

Re-ask the question if you need that response. Long investigations can take 30 to 60 seconds; don't refresh during that window unless you're sure you want to abandon the run.

A Performance Max report looks limited​

PMax reports have data limits Google imposes, not Hero AI:

  • Placement reports show impressions only. Clicks, cost, and conversions are not available per placement for Performance Max. Hero AI won't fabricate them. Use campaign-level or asset-group-level reports for spend or conversion comparisons.
  • Search insights are aggregated by category. Google groups sparse and private terms under "Uncategorized / Other search terms" for privacy. That's a real category, not missing data.
  • Asset groups replace ad groups. Asking for "ad groups" or "keywords" in a PMax campaign returns nothing. Ask about asset groups, placements, or search categories instead.

Landing page wireframe issues​

If the Copy wireframe button is missing, Hero AI didn't detect the wireframe markers in its output. Ask it to regenerate the wireframe.

If pasting into Google Docs loses the table formatting, use the Copy wireframe button rather than your browser's copy. The button preserves table borders, merged cells, and rich formatting; browser copy doesn't.

If the Download PDF button fails, the PDF is generated server-side and can take a few seconds. Check your connection and try again.

If Hero AI couldn't crawl your landing page (firewall, authentication, redirect issues, page is down), it'll still generate a wireframe from your product context, keyword themes, and ad copy, and note the fetch failure inline.

"Out of credits" while in a chat​

Each chat exchange uses credits. If your monthly balance runs out mid conversation, Hero AI will pause and prompt you to top up.

  • Top up and continue. Buying credits returns the conversation immediately. Buy from the credit balance widget at the bottom of the sidebar, or from Account → Plan.
  • Upgrade. If you're hitting the limit regularly, a higher plan with more included credits may be cheaper than ad hoc top ups. See Compare plans.

For more on what consumes credits, see How credits work.

The response stopped streaming​

Sometimes the response cuts off mid sentence. Usually a transient connection or upstream AI hiccup. Refresh and ask again. If it persists, it's worth reporting; contact support.

Hero AI is recommending something you know is wrong​

Hero AI is wrong sometimes. See Understand its recommendations for how to read its output critically.

If you spot a confidently wrong answer, push back: "Are you sure? Show me the underlying data." Hero AI will usually correct itself when given specific pushback or surface the assumption that led it astray.

When to give up on chat and look elsewhere​

For some questions, the dashboard and Google Ads UI are faster than chat:

  • What's my current spend this month? Dashboard.
  • What did each campaign cost yesterday? Dashboard.
  • What search terms triggered my ads? Google Ads search terms report.
  • Per keyword performance: Google Ads keywords tab.

Use Hero AI for analysis and recommendations, not for raw lookup.

Still stuck?​

Contact support. Include the question you asked, what Hero AI said, and what you expected.