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Hero AI troubleshooting

Common Hero AI issues and how to fix them.

The answer is vague or doesn't fit​

Most often: the question was too broad. Vague questions get vague answers. See Ask Hero AI for recommendations for how to phrase better questions.

A few specific patterns:

  • The answer summarizes when you wanted a recommendation. Ask explicitly: "What should I do?" or "What's the highest leverage change I could make?"
  • The answer hedges with "it depends". Hero AI is hedging because you didn't give it constraints. State your goal: "I'm trying to keep CPA under $200" or "I need to scale clicks 50 percent without raising CPA."
  • The answer covers everything when you wanted one campaign. Name the campaign or topic explicitly.

"Not enough data yet"​

If Hero AI says it doesn't have enough data, the campaign is probably too new or too low volume.

  • Under 7 days old. Wait. Google's algorithm and Hero AI both need a baseline.
  • Under 100 clicks total. Recommendations on small samples are noisy. Wait for more volume or set a higher budget.
  • Zero conversions in the time window. Hero AI can analyze efficiency metrics (CTR, CPC) but can't recommend on conversion driven goals without conversion data.

If volume is the issue, see Set your budget for how to scale appropriately.

Hero AI is referencing wrong campaigns or numbers​

A few common causes:

  • Wrong account is active. Check the account switcher at the top of the sidebar. Hero AI works against your active account, not all of your accounts.
  • Date range mismatch with the dashboard. Tell Hero AI explicitly: "Look at the last 30 days." Don't assume it's matching what you have set on the dashboard.
  • Conversation context drift. A long conversation can carry stale assumptions. Start a new conversation if numbers stop matching reality.

The conversation feels stuck or repetitive​

Long conversations sometimes drift. Hero AI may keep returning to the same recommendation, or get less specific the longer the thread runs.

Fix: start a new conversation. Carry over the relevant context (the goal, the campaign, the time frame) but drop the back and forth. The first response in a fresh conversation is usually sharper.

"Rate limit hit" or "try again later"​

Hero AI uses upstream AI services that rate limit per account. If you hit a limit:

  • Wait a minute or two. Most rate limits clear quickly.
  • Avoid sending the same question in a tight loop. Each retry counts against the limit.
  • For sustained high usage, the limit resets at the top of each hour.

If rate limits are blocking your work consistently, contact support.

"Out of credits" while in a chat​

Each chat exchange uses credits. If your monthly balance runs out mid conversation, Hero AI will pause and prompt you to top up.

  • Top up and continue. Buying credits returns the conversation immediately. Buy through the credits screen in settings.
  • Upgrade. If you're hitting the limit regularly, a higher plan with more included credits may be cheaper than ad hoc top ups. See Compare plans.

For more on what consumes credits, see How credits work.

The response stopped streaming​

Sometimes the response cuts off mid sentence. Usually a transient connection or upstream AI hiccup. Refresh and ask again. If it persists, it's worth reporting; contact support.

Hero AI is recommending something you know is wrong​

Hero AI is wrong sometimes. See Understand its recommendations for how to read its output critically.

If you spot a confidently wrong answer, push back: "Are you sure? Show me the underlying data." Hero AI will usually correct itself when given specific pushback or surface the assumption that led it astray.

When to give up on chat and look elsewhere​

For some questions, the dashboard and Google Ads UI are faster than chat:

  • What's my current spend this month? Dashboard.
  • What did each campaign cost yesterday? Dashboard.
  • What search terms triggered my ads? Google Ads search terms report.
  • Per keyword performance: Google Ads keywords tab.

Use Hero AI for analysis and recommendations, not for raw lookup.

Still stuck?​

Contact support. Include the question you asked, what Hero AI said, and what you expected.