FAQ
The most common questions, with short answers and links to deeper articles.
Getting started
Do I need a Google Ads account before I sign up?
Strongly preferred. You can sign up without one, but campaign creation requires a connected Google Ads account. If you don't have one, create it at ads.google.com before connecting. See Sign up and connect Google Ads.
What does Hero Marketer cost?
Plans start at $20/month for Pro, $50 for Growth, $100 for Agency. Plus credits for AI usage (included in your plan, with optional top ups). See Compare plans.
Does Hero Marketer charge me for ad spend?
No. You pay Google directly for clicks through your own Google Ads account. Hero Marketer charges a subscription plus credits for AI generation. See How credits work.
How long does it take to set up?
Onboarding takes about 10 minutes (connect Google Ads, describe your product, review analysis). The first campaign takes another 10 minutes (targeting, keywords, ad copy). Roughly 20 to 30 minutes from signup to a campaign in review.
Credits and billing
What's a credit?
The unit Hero Marketer uses to charge for AI generation. 1 credit equals roughly $1 of underlying AI spend. See How credits work.
Why do credits cost what they cost?
The AI providers powering Hero Marketer charge by token usage, plus we have running costs. Credits track the actual AI cost, with a small markup for sustainability. The pricing isn't optimized for maximizing credit purchases; it's set so most users don't need to top up at all.
How can I try Hero Marketer before committing?
There's no free trial. Every plan has a 14-day money-back guarantee. Subscribe, evaluate using up to 10% of your monthly credits (2 on Pro, 5 on Growth, 10 on Agency), and request a full refund if it's not for you. See Refund policy and How we operate.
Why aren't you priced like ChatGPT or Claude at $20/month?
Those plans run on venture capital subsidising the cost of usage. Hero Marketer is independent and customer-funded, so the price tracks the actual AI cost. The trade is that Hero Marketer goes deeper on B2B SaaS marketing than any horizontal tool can. See How we operate.
Do unused credits roll over?
Monthly plan credits refresh at the start of each billing period. Purchased extra credits roll over indefinitely and accumulate in your balance. See How credits work.
Can I get a refund?
Yes, within 14 days of subscription start or renewal, subject to a credits used threshold. See Refund policy.
Can I cancel anytime?
Yes. Cancellation stops the next renewal. You keep access through the end of the current billing period. See Cancel your subscription.
Campaigns
How long until my campaign goes live?
Most reviews complete in under a day. Some take up to two business days, especially in regulated categories. See What happens after you launch.
Why isn't my campaign serving impressions?
Most likely it's still in Google's review. Check status in Google Ads. If it's eligible but not serving, the cause is usually budget, bid, or ad strength. See Campaign not live yet.
Can I edit a campaign after creating it?
Yes. Pause or resume a campaign directly from the All campaigns page. For everything else — keywords, negatives, budget, bidding, ad copy, and pause/enable on individual ad groups, ads, or keywords — ask Hero AI in chat. Each change requires explicit confirmation before it runs. Google Ads is only needed for restructuring, conversion tracking, billing, and account-level settings. See Pause or edit a live campaign.
Can I run multiple campaigns at once?
Yes. Most teams run several campaigns concurrently, one per cluster. The campaign creation step itself is free, though the AI generation steps during setup use credits based on actual token usage.
Can I target multiple regions in one campaign?
Yes, but consider whether they should be one campaign or separate. If the regions have meaningfully different competitive dynamics or budgets, separate campaigns give cleaner data. See Set up targeting.
Hero AI
What can Hero AI see?
Your active Google Ads account, your product description and analysis, and live performance data. Not your CRM, sales pipeline, or anything outside Google Ads. See What Hero AI does.
Does Hero AI make changes for me?
Yes, for a wide range of changes. Hero AI can pause or enable any level (campaign, ad group, ad, individual keyword), add or remove targeted keywords, add or remove negative keywords, change the daily budget, adjust or switch bidding, apply new RSA ad copy, and redesign landing pages. Each requires your explicit confirmation before it runs. Bigger structural changes (campaign restructuring, conversion tracking, billing, account-level settings) still need a human in Google Ads. New campaigns are always built through the wizard. See Actions Hero AI can take.
Why does Hero AI cost credits?
The underlying AI providers charge per query. Each conversation exchange uses some credits, depending on how much data Hero AI looks at to answer. See How credits work.
How much should I trust its recommendations?
Specific numbers it cites are reliable (pulled from your account). Causal claims and recommendations are inferences and worth verifying. See Understand its recommendations.
Accounts and products
What's the difference between an account and a product?
An account is a Google Ads account. A product is what you market within it. See Accounts vs products.
Can I add multiple Google Ads accounts?
Only on Agency plan (up to 10). Pro and Growth are limited to 1 account. See Compare plans.
Can I share an account with my team?
Hero Marketer's per user team features are limited at the moment. Each team member needs their own login. For agencies coordinating across team members, Contact support.
Data and security
What data do you store?
Your product descriptions, campaign records, dashboard data, Hero AI conversations, and Google Ads OAuth tokens (encrypted). Performance metrics are pulled live from Google Ads, not stored. See Data and security.
Where is my data hosted?
Primarily in the United States. See Data and security for specifics.
Can I export my data?
Campaign performance data is in Google Ads and can be exported there. Hero Marketer specific data (product descriptions, Hero AI conversations) is exportable on request. Contact support.
Can I delete my account and data?
Yes. Contact support for full deletion. Standard cancellation retains data for 90 days; full deletion is processed within 30 days of request.
Other
Do you support languages other than English?
The product UI is English. The campaign wizard can target ads in other languages (set in step 1) but the AI generated copy is currently strongest in English. We're improving non English copy over time.
Do you have an iOS or Android app?
No mobile app. The web app works on mobile browsers but the campaign wizard is best on desktop.
Do you have an API?
No public API at the moment.
What's your roadmap?
We don't publish a public roadmap. If you have a specific request, Contact support. Common requests influence what we build next.
Where do I get help?
Search this site, check Troubleshooting, or Contact support.