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I hit my account or product limit

When you try to add a Google Ads account or a product and Hero Marketer shows the limit reached screen, you've hit the cap on your current plan.

What the limits are​

ProGrowthAgency
Google Ads accounts1110
Products per account11010

For a deeper comparison, see Compare plans.

Account limit​

You hit this when adding a Google Ads account beyond your plan's allowance.

Three options:

Upgrade your plan​

To go from 1 account to 10 accounts, upgrade to Agency. Growth doesn't change the account limit (still 1 account). See Change your plan.

Disconnect an existing account​

If you no longer need an account that's connected, disconnect it to free a slot. See Disconnect Google Ads.

Stay on the current plan​

If you only need to manage one account, stay on Pro or Growth. The account you've already connected continues to work normally.

Product limit​

You hit this when adding a product to an account that already has the maximum number for your plan.

Three options:

Upgrade your plan​

Pro to Growth: from 1 product to 10 products. See Change your plan.

Use a different account​

If you have multiple Google Ads accounts (Agency plan), products are scoped per account. The first account's product limit doesn't affect the second account's limit. Add the new product on a different account if that fits your structure.

Consolidate products​

If your products are similar enough that they could share keywords and copy, consider treating them as one product instead of two. The campaign wizard lets you customize copy per campaign without adding a separate product.

Stay where you are if it makes sense​

Don't upgrade just to clear the limit. If you don't actually need the extra capacity, the cheaper plan is fine.

A common pattern: someone hits the limit while exploring, upgrades immediately, then realizes they only needed one of the extra slots. They could have just deleted the unused experiment and stayed on the lower plan.

Hidden gotchas​

A few non obvious cases:

You disconnected an account but the slot isn't freed​

When you disconnect, the slot frees immediately. If the limit reached screen is still showing after a disconnect, refresh the page. If it persists, contact support.

You can't delete a product you don't need​

Products can't be deleted directly in the app. To free a product slot, contact support and ask for the product to be removed.

Shared accounts on Agency​

If your Agency plan has 10 accounts, that's 10 slots total across all team members. Sharing an Agency plan with a partner means you're sharing the 10 slot limit.

Need more than Agency offers?​

If your usage exceeds 10 accounts or 10 products per account on a sustained basis, custom plans are available. Contact support with your usage profile.