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No keyword clusters found

The keywords step came back empty or with too few clusters to work with. Almost always a seed keyword problem. Sometimes a product description problem. Rarely a Google Ads data problem.

Try a different seed keyword​

The most common cause is a seed that's too narrow, too brand specific, or not a query a customer would actually type.

Refine by:

  • Going broader. "Custom CRM for SaaS sales teams" is too specific. "CRM for SaaS sales" or "B2B sales CRM" is broader and gets more results.
  • Using customer language, not internal language. Replace "sales engagement platform" with "outbound sales tool" if customers are more likely to search the latter.
  • Avoiding brand names. "Outreach alternative" works. "Acme outbound platform" (your product name) won't return useful keyword data because customers don't search for your product unless they already know it.
  • Adding the job, not just the category. "Project management" is broad. "Project management for engineering teams" gives Google more to work with.

A good seed feels like a phrase a customer would type into Google when they don't yet know your brand exists.

Try multiple seeds​

If one seed isn't producing enough volume, add a second or third. Hero Marketer combines them and clusters across the full set. Three diverse seeds usually beat one perfect seed.

Refine your product description​

Hero Marketer uses your product analysis to weight relevance when clustering. If the analysis is thin, even good seeds may not produce well differentiated clusters.

If you suspect this:

  1. Open settings, then Products.
  2. Edit the product description with more detail. See Describe your product for what to include.
  3. Re run the analysis.
  4. Try the campaign wizard again.

Check the seed isn't a long tail variant​

Long tail keywords (very specific, low volume queries) don't have much data behind them. "Project management for fully remote design teams of 8 to 12 people" might describe your customer perfectly but few people search that exact phrase.

Use shorter, more general seeds for the campaign wizard. Long tail queries can be added as keywords inside a cluster after, but they're not great seeds for clustering.

Geographic targeting too narrow​

If you set targeting to a small region (a single metro, a small country), keyword volume can be thin to begin with. Try broadening the geo for keyword research, then narrowing the actual campaign target.

Check Google Ads' keyword data is available​

Hero Marketer queries Google's keyword planner API, which requires:

  • Your Google Ads account to be active and not suspended.
  • Your account to have run at least some traffic (Google sometimes restricts data access for brand new accounts).
  • The geographic and language settings to match what Google supports.

If your Google Ads account is brand new and has never run any campaigns, keyword data may be sparse until your account has some history.

Still no clusters​

If you've tried multiple seeds, refined the product description, and the geo isn't unusually narrow:

Contact support. Include:

  • The seed keywords you tried.
  • The geo target.
  • The product name (so we can check the description).
  • Whether your Google Ads account has run campaigns before.