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I'm out of credits

Your credit balance is at zero. AI features are paused until you top up or your monthly allocation refreshes.

What's blocked​

When you're out of credits:

  • The campaign wizard's create button is disabled. You can browse and edit drafts but can't launch a new campaign.
  • Hero AI blocks new messages. Hero AI pre-checks credit availability before sending. Existing chats stay readable; new messages are blocked until you top up.
  • AI features inside campaign creation pause. Ad copy generation, sitelinks, and keyword research pre-check credits and stop before starting rather than cutting off mid-process.
  • Re running product analysis is paused.

What still works​

Without credits, you can still:

  • View the dashboard and existing campaign performance.
  • Manage accounts and products (add, edit, switch).
  • Read past Hero AI conversations.
  • See historical campaigns built earlier.

Hero Marketer doesn't lock you out of anything you've already created.

How to get unblocked​

Buy a top up​

The fastest way: $20 buys 20 credits. Purchased extra credits don't expire and roll over indefinitely until used. Click Buy credits in the sidebar credit popover (click the credit balance at the bottom of the sidebar), in the out of credits screen, or in the billing settings page.

See Buy more credits.

Wait for renewal​

If you can hold off, your monthly allocation refreshes at the start of your next billing period. The renewal date is shown in the snapshot card at the top of the billing settings page, and in the sidebar credit popover.

Upgrade your plan​

If you regularly run out of credits, upgrading is usually cheaper than recurring top ups:

  • Pro to Growth: from 20 to 50 credits.
  • Growth to Agency: from 50 to 100 credits.

The sidebar credit popover and the billing snapshot card both have an Upgrade plan shortcut that scrolls you to the inline plan picker on the billing page. See Compare plans and Change your plan.

Why you ran out​

A few common patterns:

You're using Hero AI heavily​

Hero AI uses variable credits per question. Deep investigations (multiple campaigns, several weeks of data) cost more than simple lookups. If you've been running long Hero AI sessions, that's the most likely culprit.

Check the credit transaction history in billing settings to see what's consumed credits.

Many regenerations​

Each AI regeneration charges a variable credit amount based on token usage. If you regenerated several times on a campaign, those add up alongside the original campaign setup cost.

Recent campaign creation​

If you built several campaigns this month (each costs a variable amount, typically 1.5-2 credits total), that drains your allocation. Pro's 20 credits cover roughly 10-15 campaigns or a mix of campaigns and Hero AI; Pro's plan is sized for light, not heavy, use.

I just upgraded my plan but I'm still out of credits​

Plan upgrades grant the new allocation prorated for the rest of the period. If you used most of the lower plan's credits before upgrading, the prorated grant may not be enough to cover what you've already used.

If this seems wrong, contact support. We can audit the math and adjust if there's an error.

I had a balance yesterday and now I'm out​

  • A larger AI session ran than expected. Hero AI sometimes consumes more credits when investigating deeply. The transaction history shows each charge with a description.

If the math in the transaction history doesn't add up, contact support. We'll investigate.

Can I get a refund for unused credits?​

Top up credits are non refundable as a standard rule. Subscription based credits aren't refundable separately because they're bundled with the subscription. If you cancel within 14 days, the Refund policy covers the subscription fee.